In terms of brand value, Chelsea rated less and others, Liverpool are now more valuable than Manchester United, according a recent study.
The Reds hold the fourth-highest brand value among football clubs, valued at $1.475 billion, according to data given by Brand Finance (via Football Transfers).
Even though the worth of the Red Devils climbed by 11% from the previous year to $1.45 billion, they surpassed their fierce rivals United. The table records every detail, including sponsorship agreements and item sales.
Liverpool’s ascent in the ranks is largely down to an improvement in on-field performances; last season, they won both domestic cups. In addition, they just missed winning the Premier League as their brand expanded by a staggering 30%. They also advanced to their third Champions League final in five years.
Real Madrid, who won their fifth Champions League championship in nine years, was ranked as the most valuable club for a fourth consecutive year elsewhere on the list.
They are worth $1.768 billion, which is far more than Manchester City, who are ranked second and have a $1.539 billion value. Barcelona ranks third on the list with a $1.536 billion market value.
UEFA’s partnership with video games, according to Kieran Maguire, “is a major advantage from Liverpool’s viewpoint.”
This week, UEFA made the announcement that the next Football Manager video game would contain their logo and competitions.
The deal, according to financial expert Kieran Maguire, will greatly benefit the major league clubs, as he said to Football Insider:
"From Liverpool's perspective, the agreement between UEFA and Football Manager is a tremendous plus. From the perspective of the clubs, it is essentially a free option. In due order, they will benefit from rights and intellectual property. “It’s the best of both worlds for the club as they don’t have to personally get involved in negotiations. It’s effectively passive income.” “That is part of the share of the relationship the individual clubs have with Uefa. Therefore, from this deal, they get extra money coming in and no extra costs going out.
Millions of football fans worldwide play the renowned management simulator after previously having to put up with false identities in Europe’s top championships. Chelsea have to step up in other to rank in brand value.