On the grandstand façade and a brand-new painting that features the men’s and women’s players, the stadium will now be known as Spotify Camp Nou.
On the 1st of July, FC Barcelona and Spotify have formalized their partnership, with the world’s most popular audio streaming platform becoming the club’s Main Partner and Official Audio Streaming Partner.
As part of the agreement, Spotify becomes the stadium’s Title Partner. The stadium now has a new mural on its grandstand façade featuring men’s and women’s players Pedri, Mara León, Ansu Fati, Alexia Putellas, Aubameyang, and Aitana Bonmati, as well as the name of the Spotify Camp Nou in the center and sides.
There will be a Spotify delegation there, under the direction of Marc Hazan, VP of Freemium Partnerships and Business Development. In addition to the stadium’s exterior, the entire facility will bear the Spotify logo.
As the Main Partner, Spotify will also appear on the front of the men’s and women’s football shirts beginning with the 2022–23 season and continuing for four years. Additionally, for the next three years, Spotify will appear on the front of both teams’ training skits.
In order to revolutionize the fan experience and provide a single platform on which to connect players and musicians with fans across the world, the club and Spotify are aiming to combine two areas that inspire specific passions among its supporters, namely music and sport, through this partnership.
The arrangement between Barça and Spotify, which goes into effect on the 1st of July, is the first of its kind for the club and includes jersey sponsorship in addition to a long-term agreement governing the Title Rights to the stadium.
As part of the Espai Barça project, where FC Barcelona will transform its facilities and surroundings into a brand-new, top-notch entertainment experience that will be accessible to the entire city of Barcelona, it will continue with the ambitious plan to remodel the entire Spotify Camp Nou.
In addition to being visible from the outside, Spotify will be present within the stadium on the terrace seats, the home and away benches, as well as through different pitch level assets. When the Spotify Camp Nou has undergone a comprehensive makeover, Spotify will benefit from additional advertising support and be a visible fixture at a stadium that will be so important to the club’s future.
Additionally, Spotify’s name will be visible on a variety of advertising materials, including the signage used in the press room, mixed zone, and other institutional events at the Spotify Camp Nou and Estadi Johan Cruyff.
The Barça Academy, which is essential for showcasing potential and the team’s unique style of play, is also a part of the deal with Spotify. The Pro Academies of the club, where some of the best young international players train, will wear shirts with the Spotify branding on the front.
In the digital sphere, Spotify will also play a significant role in the audiovisual materials produced around the teams’ practice sessions and shared and promoted on the club’s social media platforms.